
Old magazines are about as close as most of us can get to time travel, so welcome to 1968, courtesy of
Life magazine and the
Covering 1968 blog. In 1968,
Life ran this ad (click to enlarge). There's the
Plain Truth with a mushroom cloud cover, and the wacky
Wonderful World Tomorrow booklet that explained what it would
really be like in the twenty-first century. Yours free and gratis!
Talk about messing with your head! Here, as listed on
Covering 1968, are some clips from the text.
“It was never like this before”
“All of a sudden what’s happened? It was never like this before.
“Unsafe to walk on streets–in city or in town! Your house may be broken into if you’re away! Crime rampant, even in residence areas!
“Student revolt in 20 countries–violence on campuses. Disheveled hippies lolling about aimlessly.
“Unhappy marriages–increasing divorce– juvenile delinquency! WHY this sudden breaking down of family life?
“Racial strife, mass demonstrations, riots, looting, VIOLENCE! And threat of nuclear war!”
. . . “Many scientists are frightened! They and even military leaders are now using such phrases such as ‘Armageddon’–and ‘the end of the world.’ Humanity’s BIG problem, now, is SURVIVAL!”
Which leads one to wonder, would a major mainstream magazine today run an ad like this? Would
Reader's Digest accept an ad for PCG's
Malachi's Message? Could LCG promote
Armageddon and Beyond in
TV Guide?
How about the racist trash that parades as the key to biblical prophecy? How likely is it that a full page ad for UCG's
The United States and Britain in Bible Prophecy could appear in
O: The Oprah Magazine?
Of course, anything can be (and is) promoted on the Internet, but perhaps not with the veneer of respectability that
Life lent to Herbert Armstrong back in 1968.